Brown ground beef in large skillet over medium-high heat; drain. Stir in Lipton® Recipe Secrets® Onion Soup Mix.
Unroll pizza crust according to package directions. Top with beef mixture, leaving a 1-inch border. Sprinkle with cheese. Roll up, jelly-roll style, tucking in ends. Bake 16 minutes or until golden brown. Let stand 5 minutes before slicing. Serve, if desired, with hot pasta sauce.